What best describes a good logo in terms of design complexity?

A good logo in terms of design complexity is characterized by simplicity and ease of recognition. A simple logo tends to be more memorable and can be easily identified at a glance, which is crucial in a competitive market where first impressions matter. A minimalistic design allows for versatility in its usage across different media, from business cards to billboards, ensuring that it retains its effectiveness regardless of the size or context.

In addition, simplicity helps in distinguishing the brand in a crowded landscape, where logos with too many details can often be overlooked or misinterpreted. The best logos often rely on a strong, simple concept that can effectively convey the brand's identity without overwhelming the viewer. This approach not only promotes brand recognition but also contributes to a timeless quality that can endure shifting design trends over time.